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Your Private Company Stock Options Hold No Value — Until This Happens

You’ve been collecting stock options at your private company for years.

On paper, they look valuable.

But here’s the reality: those options have no realizable value until you have access to a market where you can sell them.

If you’re sitting on private company equity, here are some thoughts to help you turn those paper gains into real money.

The 4 Main Liquidity Events That Matter

1. Initial Public Offering (IPO) Your company goes public, and your shares can now be traded on the open market. However, there is typically lockup period (i.e. 6 months) where you can’t sell immediately after the IPO.

2. Merger or Acquisition Another company buys your company. Your options may convert to cash, stock in the acquiring company, or a combination of both, depending on the deal structure.

3. Tender Offer A private buyer (such as a private equity firm) offers to purchase shares directly from employees and shareholders. This could give you liquidity without a full sale or IPO.

4. Secondary Market Sale Some companies facilitate private sales where existing shareholders can sell to new investors. These are less common but becoming more frequent at later-stage companies.

The Critical Timing Decision

Here’s what many people miss: your stock options don’t automatically become money.

You still need to exercise them—meaning you pay the strike price to actually own the shares.

This creates a crucial decision point:

  • Exercise before the event
  • Exercise during the event
  • Let them expire  

Tax Implications You Can’t Ignore

Incentive Stock Options (ISOs)

  • Exercising can trigger Alternative Minimum Tax (AMT)
  • Timing your exercise around the liquidity event is advantageous
  • The number of shares you exercise can impact your tax liability

Non-Qualified Stock Options (NQSOs)

  • Taxed as ordinary income when exercised
  • Simpler tax treatment but potentially higher rates
  • Generally no AMT concerns

Your Action Plan

Before any liquidity event:

  1. Understand your vesting schedule – Know exactly how many options you’ll have
  1. Calculate your potential gain – Strike price vs. expected event price
  1. Model the tax scenarios – Work with your financial advisor and CPA
  1. Plan your cash flow – You might need money upfront to exercise

During the event:

  • Try not to make emotional decisions based on excitement
  • Stick to your pre-planned strategy
  • Consider your overall portfolio allocation post-event

The Bottom Line

Owning private company equity can often be lucrative—but you’ll need to handle the transition systematically.

The difference between a well-executed liquidity event strategy and winging it… it can cost you in both tax liability and missed opportunities.

Most importantly: Start planning before the event happens. Once your company announces an IPO or acquisition, you may already be behind.

The strategies discussed are for informational purposes only and should not be considered tax or legal advice. Consult with your financial advisor, CPA, and attorney to develop a strategy specific to your situation. CRN202808-9260573

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Advisory services offered through Coast Financial a DBA of Forefront Advisor Network. Forefront Advisor Network is registered as an investment adviser with the Securities and Exchange Commission. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by FAN/FWP in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption. All written content on this site is for information purposes only. Opinions expressed herein are solely those of FAN/FWP, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties' informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation. Investing in securities involves risks, including the potential for loss of principal. There is no guarantee that any investment plan or strategy will be successful.