You’ve been collecting stock options at your private company for years.
On paper, they look valuable.
But here’s the reality: those options have no realizable value until you have access to a market where you can sell them.
If you’re sitting on private company equity, here are some thoughts to help you turn those paper gains into real money.
The 4 Main Liquidity Events That Matter
1. Initial Public Offering (IPO) Your company goes public, and your shares can now be traded on the open market. However, there is typically lockup period (i.e. 6 months) where you can’t sell immediately after the IPO.
2. Merger or Acquisition Another company buys your company. Your options may convert to cash, stock in the acquiring company, or a combination of both, depending on the deal structure.
3. Tender Offer A private buyer (such as a private equity firm) offers to purchase shares directly from employees and shareholders. This could give you liquidity without a full sale or IPO.
4. Secondary Market Sale Some companies facilitate private sales where existing shareholders can sell to new investors. These are less common but becoming more frequent at later-stage companies.
The Critical Timing Decision
Here’s what many people miss: your stock options don’t automatically become money.
You still need to exercise them—meaning you pay the strike price to actually own the shares.
This creates a crucial decision point:
Tax Implications You Can’t Ignore
Incentive Stock Options (ISOs)
Non-Qualified Stock Options (NQSOs)
Your Action Plan
Before any liquidity event:
During the event:
The Bottom Line
Owning private company equity can often be lucrative—but you’ll need to handle the transition systematically.
The difference between a well-executed liquidity event strategy and winging it… it can cost you in both tax liability and missed opportunities.
Most importantly: Start planning before the event happens. Once your company announces an IPO or acquisition, you may already be behind.

The strategies discussed are for informational purposes only and should not be considered tax or legal advice. Consult with your financial advisor, CPA, and attorney to develop a strategy specific to your situation. CRN202808-9260573

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